The Jury of 2010 :

Louis Mariette, Celebrity Hat Designer, London
Susanne Kempf, Head of Marketing / Press, ST. EMILE
Michael-M.Maschke, Head of Creative Services, Saatchi & Saatchi Germany
Veronika von Prittwitz, Head of Editorial Board, Corporate Publishing & Project Development, Condé Nast Publishers
Michael Weinzettl, Editor in Chief, Lürzer's Archive
Tina Krakow, Head of Art Buying, McCann Erickson Germany
Jeanette Hepp, Fashion Editor, Sleek Magazine
Nadine Barth, Curator, Author and CEO barthouse, Cologne & Hamburg
Stewart Mungeam, Director, Gallery Stock, London
Bianca Winter, deputy Head of Art Buying, Jung von Matt, Hamburg
Erwin Jurtschitsch, CEO, seen.by
Frank Schmitz, GoSee & BOOKLET magazine, Cologne

Juror statements:

"A photographer decides, which moment they capture. The viewer decides if they wish to linger in that moment. If both come together, then time stops for a tiny instant. Good photography cannot do any more or less. This magic has always fascinated me. From teenage days in a dark bathroom, developing/printing my own pictures (my pocket money was spent on Ilford film and paper), to this very day at the agency. To sum up: if life is a film, then photography is hitting the pause button."
Michael-M. Maschke, Head of Creative Services, Saatchi & Saatchi Germany

"I am an art buyer with all my heart and soul and the head of Art Buying at McCann, Germany. Many years ago, I completed an apprenticeship at McCann, I left after working as the Head of Art Buying for 10 years as I became a mother. Six years later, I am back in Art Buying, this time for JWT in Frankfurt, after which I returned to McCann. I have had the pleasure of working with many renowned and wonderful photographers, was on set at shoots with Albert Watson in Moscow, with Christian Schmidt in America, with Gerd Linnekogel in Cape Town, with Florian Geiss in Australia, as well as for productions in Frankfurt. I am extremely grateful for these great experiences and the insight of the photographers’ various production techniques. Even if the main focuses are shifting and online appears to be the new classic, the career of an art buyer is so varied and these new challenges prove extremely exciting.”
Tina Krakow, Head of Art Buying, McCann Erickson Germany

"What constitutes a good photo? When I can feel the idea and the photographer's personality. When the perspective is interesting, when the composition works. When the image is technically accomplished and of high quality. These images are often authentic or simply ingenious. They strike a chord. They don't aim to follow the constantly changing trends or are one further photo in the masses of images that flood the media of current times.
I am looking forward to being part of the Screenings jury and am sure that we will be able to discover lots of new and inspiring talents, that will later be able to reach a large audience through the online gallery and inspire them just as they have inspired me. ”
Bianca Winter, Deputy Head of Art Buying, Jung von Matt Hamburg

"No story without a picture! What may sound as a journalistic truism at first, actually reveals itself to be a valid statement on all the changes that have taken place in our media and information driven society. Visual language is spoken on a global scale. A photographic statement and in the best cases, its content reaches us unstoppably, direct, unfiltered – in short, emotional."
Veronika von Prittwitz, Chief Editor, Corporate Publishing & Project Development, Condé Nast Publishers, Munich